WELCOME TO WEARS We hear you. Undies are undies. We've all got our favourite pairs, but its often hard to pinpoint exactly what makes them good. We've focussed on fit and material, because that's what matters most to us. It starts with the naturally renewable wood pulp of a Eucalyptus tree and it becomes what's called TENCEL fiber. TENCEL fiber is known for being highly flexible and naturally soft, and is the base of our fabric. We spin thousands of these fibres into a yarn, adding a touch of elastane for stretch and response. This becomes our single jersey fabric. Beautifully simple, stretchy and soft. It's thermal regulating, so it works as hard as you want it to, it breathes and it feels silky smooth. The underwear is made in our Portuguese factory by Ana and Paulo in their small family run business. They believe in making great product, fair wages, sustainable practice and doing things right. So do we. The design is thought out, maybe even over thought. Darts for improved longevity and shape, flat lock stitching for minimum intrusion and a snug fit for unrestricted support and ultimate comfort. So yeah undies are undies. But Wears are different.